32ND AMERICA'S CUP

We position the brand at the forefront of high competition sports and in the elite of cultural events.

The organization of the 32nd America's Cup, with the support of the main sponsor, Louis Vuitton, entrusted Estudio Mariscal with the communication strategy for the three years of the competition. This event is at the forefront of high competition sport, both for the design and technological development applied to its boats, as well as for the talent and preparation of the participating teams. This is the first time in its history that it has been held in Europe, and it needs the support and enthusiasm of institutions, the media and the public.
The strategy created and managed jointly with the organization of the 32nd America's Cup goes beyond the sporting sphere and places the brand among the elite of cultural events. The clearly artistic gestures in the development of the communication, in the external interventions and in the design of the parallel events, have given it the transcendence it needed and the enthusiastic support of institutions, the media and the public.