CAMPER FOR KIDS

We invented a new brand territory to connect with the most intuitive, creative and transgressive public.

Camper has created a new product line for children.
The strategy adopted to build its image and communication has been to address directly to children, considering them intelligent subjects, more intuitive than adults, and much more creative. To connect with them, the brand has been placed in their territory, in a chaotic, transgressive and absurd universe that only children know how to interpret.