We develop efficient ideas and spectacular aesthetics to achieve maximum functionality, generate illusion in the buyer and give prestige to the brand image.
The Swedish multinational H&M commissioned Estudio Mariscal to design the complete design of the first signature store to open in the world. It is located in Portal de L'Àngel, Barcelona's main shopping street, in a 1,720 m2 historic building that had previously housed the headquarters of Gas Natural. To make it stand out in such a competitive environment, a spectacular entrance is designed, with an explosion of color and movement through LED screens that attract powerfully; the cataloging forces to harmoniously reconcile the "historical" with the contemporary; its new use involves developing a program that acts as a second skin and generates all the functional elements to display clothing and accessories. The staircase and the dome are emphasized, conceived as a symbol, as a spiral towards the sky. Aesthetics was not the only challenge: this store is also a laboratory to make logistics and display more efficient. A project aimed at generating excitement and enhancing the brand's image.
