COBI

We went for a cutting-edge design and it was the most profitable Olympic Games mascot for the IOC. 

As the jury responsible for the mascot of the Barcelona 92 Olympic Games showed, the choice of a mascot is not a trivial matter. It is a choice that involves considering a wide range of aspects. The mascot has an assured place in the Olympic symbolism and this assures it an important presence. Mariscal bets on an avant-garde design, and wins. It is an innovative cultural proposal, a mascot that moves away from the canons and therefore acquires its own personality from its creation. It is a close, friendly, kind, communicative character that identifies with all Olympic roles, whether sporting or representative. Cobi has several new uses and functions that reinvent the role of the mascot in the Modern Games.

Twenty years later, it is still part of the collective imagination. To date, it has been the most profitable Games mascot for the IOC.