We added value to the commercial offer through the packaging, with a casual, friendly and colorful image.
The London and Paris stores of the prestigious Sir Terence Conran commissioned Estudio Mariscal to design the packaging for a new, more economical collection aimed at a young public. The casual, friendly and colorful image distinguishes the collection from the rest of the products, highlights its affordable nature and helps to establish an emotional relationship with the object easily and quickly.
